網站營銷推廣策略

營銷策劃及組織
Marketing planning and organization成(chéng)都(dōu)網站建設公司創新互聯：網站初期實行“病毒式營銷”。通過(guò)朋友邀請加入，網站推廣。首先在高校内進(jìn)行推廣，拉朋友、同學(xué)進(jìn)入該網站。這(zhè)是網站聚合人氣時期，也是關乎網站未來成(chéng)功的關鍵時期。我們將(jiāng)通過(guò)各大學(xué)校論壇，貼吧、高校學(xué)生代理實施營銷。具體主要是通過(guò)全方位的立體推廣，讓大家了解大學(xué)生創業聯盟、使用大學(xué)生創業聯盟、進(jìn)而推廣大學(xué)生創業聯盟。
The Beijing website construction company luxuries China: early implementation of " viral marketing website ". Through a friend invited to join, website promotion. First in Colleges and universities to promote, pulling the friends, students enter the site. This is the site polymerization popularity period, is also about the site of the future success of crucial period. We will go through each university forum, post bar, college students' implementation of agent marketing. The concrete is mainly through a full range of three-dimensional extension, let everyone know the students union, the use of College Students Venture Alliance, and promote the students union.
對(duì)于網站成(chéng)長(cháng)與發(fā)展，我們的營銷目标用戶先由原來的仰恩大學(xué)學(xué)生，接下來向(xiàng)其他高校推廣。這(zhè)時的網站已經(jīng)聚集相當多的資源和美譽度。但我們的在這(zhè)一時期的營銷應該是長(cháng)遠和忠誠度的營銷。我們的團隊不贊成(chéng)僅僅立足于周邊高校的營銷。我們希望在一些一級城市做網站推廣。施行營銷中的“先難後(hòu)易”策略。這(zhè)樣(yàng)的結果是不僅擴大網站的知名度，而且他們的行爲和這(zhè)些地區的推廣成(chéng)功會(huì)對(duì)其他人群和二線城市産生極大的示範作用。
Website for growth and development, our marketing target user first from the Yang'en University student, next to other colleges and universities to promote. The site has gathered considerable resources and reputation. But we in this era of marketing should be long-term and loyalty marketing. Our team didn't approve only based on the surrounding colleges and universities marketing. We hope that on some level city site promotion. Implementation of marketing in the " difficult " strategy. Such a result is not only to expand the popularity of the website, and their behavior and the region to promote the success of other people and city have a great role model.
目标市場及其分析：
Target market and its analysis:
準确的目标市場細分是網站推廣成(chéng)功的的關鍵。
Accurate market segmentation is the key to success of website promotion.
大學(xué)生創業聯盟的用戶群立足于在校大學(xué)生或者是應屆畢業生，及其它想要，或者將(jiāng)要自主創業的畢業大學(xué)生提供服務。這(zhè)些大學(xué)生是時尚與網絡的追逐和建設者。他們這(zhè)些群體即穩定而又具有可塑性。
College Students Venture Alliance group of users based on college students or graduates, and others want to start their own businesses, or graduate students to provide services. These students are fashion and network chase and builder. These groups that stability and plasticity.
大學(xué)生對(duì)網絡訴求多樣(yàng)化，但以娛樂消遣爲主。根據“使用與滿足”學(xué)說，大學(xué)生對(duì)網絡文化的需求有認知的需要、情感的需要、個人整合的需要、社會(huì)整合的需要、舒解壓力的需要等。在大學(xué)生中，網絡文化消費的訴求主要表現在以下方面(miàn)：通過(guò)網絡遊戲、網絡音樂、網絡影視、網絡文學(xué)等實現休閑娛樂訴求；通過(guò)從事(shì)博客、播客等活動，表達個人的情感、思想；通過(guò)在網絡中參與讨論、聊天等實現情緒宣洩和自我調節；通過(guò)電子郵件、即時通信實現社會(huì)交往和社會(huì)參與；通過(guò)博客等實現個人信息訴求，塑造自我形象；使用搜索引擎、遠程教育等學(xué)習與管理平台實現個人知識更新等。還(hái)有就是大學(xué)生的模仿和從衆心理較爲普遍。而我們的創業平台應該可以先把大學(xué)生創業這(zhè)個主打領域做大做好(hǎo)，這(zhè)就需要一個長(cháng)期，并且穩定的集體，需要有熱心的斑竹及一批具有思想，并且能(néng)夠付諸行動的活躍會(huì)員。并且以此逐漸擴展論壇的其他領域的涉獵，這(zhè)樣(yàng)多元化的模式才能(néng)夠滿足于當今大學(xué)生的多元化的生活方式，及對(duì)多方面(miàn)知識的求知欲，以此來适應當前激烈的網絡競争。
The university student to the network demand diversity, but mainly to entertainment. According to the " uses and gratification theory, " the university student to the network culture needs need for cognition, emotional needs, personal integration needs, social integration needs, ease the pressure on the need to wait. Among college students, network culture consumption demand is mainly manifested in the following aspects: through the network game, network music, network television, network literature achieve recreational demand; through blogs, podcasts and other activities in the expression of personal feelings, ideas, through the network; participate in discussions, chat to achieve emotional catharsis and self-regulation; via email, instant communication to realize social interaction and social participation; through blogs and other personal information demand, model self-image; use search engines, such as distance education learning and management platform for realizing personal knowledge updating. There is a college student and a parody of conformity psychology general. While our business platform should put the students the main field to expand, it needs a long-term and stable, the collective, have enthusiastic, and a number of ideas, and the ability to put into action the active member. And then gradually extended to other areas of reading forum, such that a plurality of patterns can meet in the present-day college students' diversified lifestyle, and more knowledge of thirst for knowledge, in order to adapt to the current fierce competition in the network.
市場推廣及手段：
Market promotion and means:
1、搜索引擎登錄
Search engine log
據分析中小型網站大量的流量都(dōu)是來自搜索引擎，有的網站流量百分之八十以上來自搜索，網站建設好(hǎo)可以登錄各大搜索，廣大的客戶才可以在百度等搜索上搜到網企業的網站。
According to the analysis of medium or small website a lot of traffic comes from search engine website traffic, some eighty percent above comes from search, website construction can log in each big search, the majority of customers can be in Baidu search search network enterprise website.
2、搜索競價廣告
Ads Search about
現在企業最常用的應是搜索競價的廣告，較常用的百度競價(百度目前新推出專業版)和google的關鍵詞廣告即Google AdWords 。
Now the most commonly used should be the search for advertising, more commonly used ( Baidu Baidu for the launch of the new professional edition ) and Google Google AdWords keyword advertising.
3、搜索引擎優化
Search engine optimization
這(zhè)個就是大家常見的SEO網站優化，針對(duì)企業網站的分析，對(duì)相關的關鍵詞，在搜索引擎做一下優化，可以排在各大搜索的前面(miàn)，可以爲企業帶來相關的轉化。
This is all common SEO website optimization, for enterprise website analysis, the relevant keywords in the search engine optimization, do, can be ranked in the search of the front, can bring for the enterprise relevant transformation.
4、友情鏈接
Links
作好(hǎo)友情鏈接對(duì)網站也可以帶來相關的流量和排名，企業在作友情鏈接時要注意對(duì)方網站的相關性，要和自己公司的網站内容有相關。
For links to websites can also bring the relevant traffic and ranking, enterprises in the links to other websites relevance, and their own company website content related.
5、網站網址的鏈接
Website links
現在有許多網站網址比如hao123,265等，但是大多數企業加入話比較困難的，可以找一下行業類的網站網址加入。
There are now many websites such as hao123265, but most enterprises to join the words more difficult, can look for industry website URL to join.
6、購買外鏈
Purchasing chain
現在搜索收錄，在搜索裡(lǐ)面(miàn)網站權重來說，如果網站有足夠優秀的外鏈，企業網站的排名會(huì)高，搜索收錄的也會(huì)多和快，買外鏈接時要注意網站的相關性和是否收錄正常。
Search now included, inside the search website weight, if the site has enough good outside catenary, enterprise website will rank high, search results will more quickly, outside buying links to the attention to the site of the correlation and is indexed to normal.
7、BBS論壇推廣：
BBS forum to promote:
不要直接發(fā)廣告： 這(zhè)樣(yàng)的帖子很容易被(bèi)當作廣告貼被(bèi)删除。
Don't send advertising: this post is easy to be used as the ads be removed.
用好(hǎo)頭像，簽名： 頭像可以專門設計一個，宣傳自己的品牌，簽名可以加入自己論壇的介紹和連接，要讓你論壇的連接灑遍互聯網的每個角落。
Use of avatars, signatures: avatar can be designed a, promote their own brands, signature can add their own forum for the presentation and connection, to let you forum connecting all over the Internet in every corner.
發(fā)貼要求質量第一： 發(fā)貼不在乎發(fā)貼的數量多少，發(fā)的地方多少，而帖子的質量特别重要，爲什麼(me)呢?因爲發(fā)的多，但總體流量不多，我們發(fā)貼，關鍵是爲了讓更多大額人看，變相的宣傳自己的網站。所以追求的是最終流量。所以發(fā)高質量的帖子，專注一點，可以花費較小的精力，獲得較好(hǎo)的效果。
The quality requirements of the first: the don't care about the number of how many, the place number, and post quality is particularly important, why? Because many, but the overall flow, we post, the key is to let more people see large, disguised to promote your site. So is the pursuit of the final flow. So high quality posts, focus on one point, can spend less energy, to obtain better results.
本文發(fā)布于UEO營銷型網站建設公司創新互聯